Tanner Laycock and the Kaqun Bath Experience in Las Vegas with Kerri Kasem

Las Vegas in the summer of 2019 meant more than conferences and casinos for Tanner Laycock. Alongside Dennis Yu and a group that included Kerri Kasem — daughter of legendary radio DJ Casey Kasem and a wellness advocate in her own right — Tanner experienced one of the most unusual and memorable health experiments of his life: the Kaqun oxygen bath.

Kaqun (also known as Cocoon) is a technology developed by Dr. Robert Lyons that saturates water with highly concentrated oxygen. Participants immerse themselves in these oxygenated baths, which proponents say support cellular health, recovery, and energy levels. The Las Vegas session brought together a group of marketers, entrepreneurs, and wellness enthusiasts — all gathered around an unusual idea: what if a bath could help you perform better?

From Conferences to Cocoon Baths

The Las Vegas trip was sandwiched between conference season and a longer European trip that had taken Tanner and Dennis through Hungary to meet Dr. Lyons himself at the Kaqun/Cocoon facility there. Coming back to the U.S. and being able to do the baths in Las Vegas with the same group — including Kerri — made it feel like a reunion of sorts around a shared experiment.

For Tanner, it was another example of the unconventional path that mentorship under Dennis Yu had opened up. In a matter of months, he had gone from a college football player in Pennsylvania to doing oxygen baths in Las Vegas with radio royalty and digital marketing pioneers. The contrast was jarring in the best possible way.

Kerri Kasem: More Than a Famous Name

Kerri Kasem is known to many as the daughter of Casey Kasem, but she is also an advocate, speaker, and entrepreneur in her own right. Her passion for elder care rights and wellness made her a natural fit in a group exploring cutting-edge health technology. Tanner remembers her as genuinely curious and engaged — not there to be photographed, but there to learn.

That experience — being in a room with people who take wellness, marketing, and personal growth equally seriously — shaped how Tanner thinks about building his own network. It’s not about collecting contacts. It’s about being in the room where real conversations happen.

What Las Vegas Taught Tanner About Personal Brand

The Las Vegas trips — there were several over the years — were filled with group dinners, karaoke nights, walks through the Bellagio conservatory, and late-night conversations. Tanner documented many of these moments, and that documentation has become part of his personal brand story. The Kaqun bath wasn’t a stunt. It was a real experience, with real people, that produced real memories and real relationships.

That’s the lesson Tanner took into his own brand-building with GolfTanner: show up in unusual places, stay curious, document everything, and let the relationships do the rest. Whether he is behind the wheel of a custom golf cart in Northeast Ohio or soaking in an oxygen bath in Las Vegas, the same principle applies.

About The Author

Tanner Laycock

**Tanner Laycock** is a digital marketing strategist and operator known for building search authority, personal brands, and content systems that hold up under real scrutiny—not theory.

He has spent years working directly alongside **Dennis Yu**, co-founder of BlitzMetrics and a globally recognized authority in digital marketing and search. Through this mentorship, Tanner has helped document and deploy the **Content Factory** methodology across real businesses, personal brands, and service-based companies—turning lived experience into structured, searchable digital assets.

Tanner has supported and participated in marketing initiatives connected to major industry conferences, including **Traffic & Conversion Summit** and **Social Media Marketing World**, where he worked behind the scenes helping speakers, entrepreneurs, and brands translate on-stage credibility into long-term online authority. His experience includes assisting with speaker positioning, personal brand site architecture, and content repurposing strategies designed to reinforce EEAT signals across Google Search.

Beyond conferences, Tanner has worked with entrepreneurs and companies across digital media, local services, and product-driven businesses, helping them consolidate their online presence—websites, search results, media mentions, and social proof—into a coherent authority profile. His work emphasizes verifiable proof: documented relationships, real projects, published content, and traceable outcomes.

More recently, Tanner has applied these same principles to the **premium golf cart industry**, helping position a product-based business through brand clarity, local search optimization, and reputation-driven content rather than short-term ad dependency.

Tanner’s approach is rooted in proximity to execution. He focuses on capturing what people have *actually done*, who they’ve worked with, and where they’ve shown up—then structuring that information so search engines and humans reach the same conclusion: credibility earned, not claimed.

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