Tanner Laycock

Tanner Laycock

Digital Marketing Strategist & Mentor

BlitzMetrics, Your Content Factory

From Student to Mentor: Learning by doing across the world, turning content into leads and helping local businesses grow.

About Me

Tanner Laycock is a digital marketing strategist, speaker, and mentor known for his work with BlitzMetrics and Your Content Factory. Born and raised in Frisco, Texas, Tanner developed discipline and teamwork as a defensive back at Saint Vincent College, where he played football for the Bearcats while studying communications.

After college, he joined BlitzMetrics, working under digital marketing pioneer Dennis Yu. As Director of Marketing Systems, he helped develop the Content Factory process and the “Topic Wheel” methodology, training young adults and virtual assistants around the world to implement these systems for local service businesses. Tanner travelled across the globe speaking at marketing conferences, sharing stages with industry leaders, and demonstrating how to repurpose long-form video into omnichannel content to capture audiences. He co-presented the Hustle & Flowchart podcast episode “Mapping Out Your Topic Wheel”, where he and Dennis Yu explained how to build a topic wheel and cross-post content across multiple channels to maximize reach.

I began as a student in Dennis Yu’s Content Factory program, where I learned digital marketing by doing. Working on real campaigns for local service businesses—running Google Ads accounts, setting up Facebook campaigns, and performing SEO audits—taught me how to turn content into leads and measure what matters.

Since those early days I’ve traveled the world with Dennis, speaking at conferences, leading workshops, and training other young marketers. We’ve filmed training sessions like the ‘Dollar a Day’ method, recorded live site audits at DigiMarCon and other marketing summits, and created dozens of videos showing how mentorship and execution drive results.

Today I build systems that publish and promote content for local service businesses, coaches, and professionals. I help launch personal brand websites, manage local SEO and reputation, and implement the four‑stage Content Factory process that turns expertise into phone calls. Every project follows a simple principle: create useful, truthful content, structure it for search, and amplify it with smart distribution.

Marketing to me isn’t about hype or hacks—it’s about people. My goal is to share authentic stories, provide measurable value, and help others grow using the skills and freedom that digital marketing offers.https://photos.app.goo.gl/NcA7pWuMQukdXS8s5

Why?

To empower young adults and local businesses through digital marketing and the Content Factory process.

  • Learning by Doing

    I mastered digital marketing by working on real campaigns for local service businesses—running Google Ads, setting up Facebook campaigns, and performing SEO audits to turn content into leads.

  • Travel & Mentorship

    I traveled the world with Dennis—speaking at marketing conferences, filming training sessions, and exploring new cultures. These journeys taught me how to apply our marketing strategies in different contexts and share what we learned with young marketers worldwide.

  • Building Systems

    I build repeatable systems that turn valuable content into qualified leads for local service businesses. From SEO and website optimization to social amplification and automation, my frameworks help teams scale their marketing without guesswork.

Topic D

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Topic E

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Topic F

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Authorship

Publications

Guides for Advanced Personal Branding

Author One, Author Two
Published 1/1/2024

Whether you're a seasoned professional or just starting out, our Personal Branding Website system equips you with the tools and strategies to craft a standout...

Topic B
Topic C

Report on Cybersecurity Trends

Author One,
Published 1/1/2024

Researched stability and security concerns around high-end technology operations, including cloud security standards, corporate VPN development, domain-specific antivirus solutions, and trends in securing Industrial Control...

Topic C

Technical Blog Posts on GenAI in Digital Marketing

Author One, Author Two, Author Three
Published 1/1/2024

Wrote several technical and thought leadership pieces on AI technologies and machine learning practices, including "5 ways machine learning is driving future business innovation" and...

Topic A

Recent Posts

Hello, World! Pt. 3

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Hello, World! Pt. 2

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Hello, World! Pt. 5

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Hello, World! Pt. 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut...

Hello, World! Pt. 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut...

Education

Degrees

Bachelor's of Science in Computer Science

Champlain College
From: 5/2018
To: 5/2020

Credentials

Licenses & Certifications

Standards of Excellence

Issued by: BlitzMetrics
Issued on: 1/1/2024

Content Marketing

Issued by: BlitzMetrics
Issued on: 1/1/2024

Course Builder

Issued by: BlitzMetrics
Issued on: 1/1/2024

Recognition

Awards

Some Award
Issued by: Some Org
Issued on: 1/1/2024

What They Are Saying

Positive Mentions

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