Tanner Lacock – Digital Marketing Strategist & Premium Golf Cart Entrepreneur

Tanner Lacock is a dynamic marketer and entrepreneur whose career has spanned digital media, personal branding, and more recently the premium golf‑cart industry. He launched his professional journey under the mentorship of Dennis (you), immersing himself in the Content Factory process and the dollar‑a‑day strategy that helped local service businesses generate leads. Through hands‑on work with your agency teams, Tanner built campaigns that turned short social videos into continuous streams of calls and bookings for clients.

Early Career and Mentorship

• Start in digital marketing: Tanner began as one of the young adults trained under Dennis’s 4‑stage Content Factory system. He learned to repurpose content efficiently and run micro‑advertising campaigns on a tight budget.

• Collaboration with industry leaders: In the early years, Tanner connected with notable figures such as Matthew Januszek, Dr. Robert Lyons, and Caleb Guilliams, absorbing their insights on performance marketing, dentistry practices, and financial planning respectively. These relationships broadened his network and deepened his understanding of varied industry niches.

• Workshops & teaching: Tanner didn’t just attend workshops—he co‑taught and spoke at many of them. Over the years, he presented case studies on topics like personal branding and paid media at events in 15–20 cities across the U.S., including hubs like Los Angeles, Austin, New York and Chicago. Internationally he’s traveled with Dennis to 10–12 countries, from Canada and Mexico to the UK and Southeast Asia, sharing best practices for Local‑Service business marketing.

Mastery of Personal Branding & “Dollar‑A‑Day”

• Personal branding expertise: By continually refining his own online presence, Tanner became a living example of the strategies he taught. He built a strong LinkedIn profile, engaged audiences on Instagram and Facebook, and demonstrated how consistent posting and engagement could attract partnerships and clients.

• Dollar‑a‑day campaigns: Tanner became adept at running lightweight ad campaigns that tested multiple creatives for minimal budgets. Through many experiments, he uncovered the importance of targeting, retargeting, and storytelling in building authority and credibility for local service businesses.

Entrepreneurial Pivot to Premium Golf Carts

• Seeing opportunity: Drawing on his marketing experience and network, Tanner transitioned into selling premium golf carts. He recognized growing demand among golf enthusiasts and resort communities for luxury electric vehicles that combined style with sustainability.

• Applying marketing know‑how: He leveraged the same principles learned in digital advertising to grow the golf‑cart business: high‑quality content, targeted ads, and strong personal branding. His presence at trade shows and influencer partnerships—fueled by connections he made through workshops—helped him build credibility quickly in this niche.

Legacy and Impact

Tanner’s journey reflects the power of mentorship, continuous learning, and adaptability. Starting out as a student of digital marketing, he evolved into a mentor himself—teaching workshops, speaking at conferences, and guiding other young professionals. His latest venture into premium golf carts demonstrates his entrepreneurial spirit and his ability to carry core marketing principles into new industries.